Eva Katharina Herber is a former Marketing and International Business Executive who converted to being a Psychologist, Trainer and Coaching. Eva started her career at consumer goods companies like Procter & Gamble in International Marketing but then decided to follow her calling into the world of Psychology. She graduated in Psychology while still working full time in the corporate world as an International Business Development Executive for a software consultancy, where she was responsible for the international expansion of the company into countries like South Africa, Mexico and Brasil. After getting trained as a Coach and adding an Expert Degree in Positive Psychology she started working as a therapist and coach at SINEWS and initiated the Strength Coaching movement in Spain in collaboration with IEPP.

Eva delivers Positive Psychology interventions and training for individuals and companies to boost well-being and performance through the identification and development of personal and professional strengths.

As a professor she teaches Strengths Coaching in different Positive Psychology Courses at IEPP/La Salle and different applications of Positive Psychology in workplace and personal settings at IE University. Her classes focus on evidence-based knowledge, group involvement, inspirational elements, personal applicability, and many practical, fun experiences. She is the author of “Activa Tus Fortalezas” published by Kailas Editorial.

She believes that the key to long-term personal success is based on harnessing our strengths to a personal mission that generates meaning and wellbeing.

Watch her TEDx talks “Focus on Strengths” and “Meaning Works!” for more insights about her work.